One of the most effective ways of communicating an incident and informing the general public to avoid areas effected by a major incident is by social media.

Each of these animated social media images is designed to inform the general public of any risk or incidents in a local area.

Fire fighters face a demanding job, wether it’s the physical aspect of the role or the mental health issues it can throw up, not just for those on the thin red line but even the staff that support them.

West Midlands fire Service prides it’s self on its supporting occupational health and required a brand that reflects this area of the service.

Social Media campaign for West midlands Fire Service. Aimed at the general public to encourage consumers to register their products in the event of a product recall by a manufacturer. This falls into the ‘prevention’ area of the fire service as a method of lowering risk of fault and potentially dangerous electrical equipment.

Illustrations, animation and music by me.

A work in progress and hypothetical exercise in team building. If West midlands Fire Service went on a mission to Mars, which 11 members of staff would be nominated from the team and what values would they bring to make the mission a success? Members of the brigade both uniform and non-uniform can nominate colleagues and receive an award and gift.

A huge contribution to West midlands Fire Services response can be down to mother nature. To help keep the public safe social media is an invaluable tool in communicated to the wider public of what threats can occur in the local area in inclement weather conditions.

A branding guidline for the UKRO Festival of Rescue 2022. Hosted by West Midlands Fire Service around the West Midlands at various venues for fire fighters from across the world to compete, demonstrate and share their life saving skills.